In week three, we took a deep dive into color and color theory. I learned different types of “color wheels” and how to create complimentary colors and pleasing color themes. The best (and honestly, most fun) way to do this is through kuler.adobe.com. We also worked on putting links and pictures on a page to include picture placement, word wrapping. The links included coloring your links for when they are new, hovered, visited, or current. While we also learned the three main file types for photos and how to optimize them in photoshop, then get them on the web. Again, this week was a challenge for me, but I suppose that if I can make a pretty website later, it will be worth it. The technical parts of the above mentioned tricks are listed below in my notes:
Web Design, Week3 notes:
Text book (CH2) notes:
*make notes about the websites mentioned in your blog this week.
Colors are important, but there is no one way to ensure your color can effect the masses the way you want it to.
Red: stimulating (blood pressure, matabolism, dramatic ,rich)
Orange: energy (happy, creative, enthusiastic – jumps at you when you see it)
Yellow: Active: (visible but can be over powering)
Blue: the favorite (open, comfortable, emotion, sky and sea/melancholy)
Purple: royalty (extravagance, wealth..balances red and blue)
White: clean (light, perfection, purity..makes stuff pop and make a bold statement)
Black: elegance (deep, sorrowful, adds depth)
Color temp:
WARM colors represent heat and emotion, pop out and dominate
COOL colorscalm, good for larger elements.
Chromatic value: tint (white) and shade (black). Changing this impacts peoples psyche. SATURATION is the intensity of the color.
The Additive color model:
Primary: red, yellow, blue
Secondary: mix 2
Tertiary: (six of them) from mixing a primary and a secondary.
(see highlights in your book for the remaining parts of this chapter)
 Notes from folders/lectures:
Images for the web:
3 Main ones:
JPG (JPEG) – Joint Photographic Exprets Group
–Â Â Â Â Â Â compression can be adjusted but it throws away subtle color differences, and once you compress it, you cant change it back
–Â Â Â Â Â Â type,vector, flat/8 bits, 256 colors
GIF – Graphic Interchange Format
–Â Â Â Â Â Â default chose for simple graphics/animation is possible
–Â Â Â Â Â Â good for complicated color combos.
PNG – Portable Network Graphics
–      doesn’t display in all browsers. Newest.
–Â Â Â Â Â Â Best for simple or requiring true transparency against a background)
*Find a good balance between quality and file size for your images. Optimize by reducing file size, colors or adjusting palette.
Image editing software:
Photoshop: (industry standard for edit and manipulation)
Fireworks:Â (industry standard for Vector image editing and optimization- web graphics etc. )
Photoshop elements:Â ameture editing tools
Lightroom: photographers standard for editing and cataloging
GIMP: free editing tool
Graphic Converter: shareware for MAC
Paintshop Pro: PC/ low cost
Saving Images:
*consider Format, compression, Resolution, mode and file size when saving images.
GIF- adaptive palette/large areas of flattened color, illustrations, type, etc.
JPG – Quality (start with 50 and nudge up)/ continuous tone, gradients, and traditional photographs, etc.
PNG- indexed. Choose alpha transparency in Fireworks. Best for large areas of flattened color, illustrations, type, that need multi-transparent treatment (like complicated dropshadows, etc).
What is CSS?
Web page components:
Content layer: info the author wants to convey, embedded in HTML or XHTML.
Presentation: how the content will appear
Behavior: user interacion
CSS (cascading style sheets) – allows you to control the presentation layer. You can keep the style separate from the content. So basically you can have 1 style sheet for as many web pages as you want.
Benefits: site maintenance, saves bandwidth, content and presentation seperation, can use the same rules for different media.
Color theory and the web:
 http://www.colormatters.com/symbolism.html (same stuff as in the book)
http://www.colorstrology.com/ (gay…Im blueish)
http://www.mariaclaudiacortes.com/
www.kueler.adobe.com (okay, that was fun. I like to do them from the images and think it would be great to build your site colors off your main pic using this tool! )
Lectures:
Links, Images, Oh My:
Jpegs open in browser and docs open separately.
- See last weeks notes about customizing images and how you can border them etc*
Lecture part 1: Visualizing Details
–Â Â Â Â Â Â CSSÂ (I ended up drawing a square)
–      What I see below…black square, with red square and text over it.
Part 2: HTML and CSS
You make CSS rules with declarations. You can combine your declarations in the brackets to make rules that apply to your entire html doc.
What is CSS?
Presentation mark-up seperation from HTML
–Â Â Â Â Â Â collection of formatting rules in an external file, or in the header, or applied as an inline attribute. You can do whole sites on one doc.
–Â Â Â Â Â Â All formatted as selector {delaration (property and value)}
–      Structure through html, presentaion through CSS (you can make style sheets for web, print, and devices…without having to change your html structure.)
Using Inline Images:
Images are inline tags within your paragraph. Â Example:
<img src=”Lynda-24.jpg” alt=”Lynda.com logo” title-“hey! You with the mouse!” width-“24” height- “24” />
alt: required for (text if the browser cant display)
title is when you hover.
Width and height – specifiy for browser (makes it better so that it knows dimensions, smoother exp.)
Following Text Around and Image:
You put and alignment tag. I.e align-“left”
Then if you want space, put hspace=”10” and it will put pixels there.
Same goes for border etc.
Breaking lines around and image (in weekly files) :
Put a <br /> if you just want it to break
If you want it to continue AFTER the image, then put the clear attribute like this:
<br clear=”left” /> (you can also do “right” or “all”)
Createing Image Link:
Remove spaces on anchor tags of you don’t want the little space after your image links.
Intro CSS:
Style attribute only applies to one place in a document. A style tag, applies to the whole document.
Inheritance:
– You link your external style sheet (so it will apply to the whole document).
Ex: <link rel=”stylesheet” type=”text/css” href=”external.css” />
-CLASS: If you do the class ones, they start like “.first” … with a period.
They are third in the hierarchy.
Then you type a rule in your html where you want it. like this:
<p>
-if you want to apply class to an inline element, you ues the “span” tag. Like this:
<span class=”highlight”>Originally released < /span>
Syntax:
Speacial tags are span and div. div is block level/span is inline.
Looks like:
<body>
<div style=”color: blue”>
–Â Â Â Â Â Â it just changes it for that block. If you want to change the whole thing, you would have to change your entire CSS. So it is kind of like a quick fix for 1 paragraph or whatever.
3 kinds of selectors: tags, class (with “.” Apply using class attribute) ,
ID selectors: “#”
#whois …can only be used once. Mark up an entire section.
Set up your workspace.
Use some shortcuts: (you can look at this in your file menu)
You can change them by going to:
Edit: Keyboard Shortcuts. (save photoshop default ones first…second icon)
…set preferance for web.
Change units of measurement from units to pixels.
Color of guides.
Applicaions: show rulers.
( control click on rulers then go to pixels)
photoshop menu (preferences, units and rulers, pixels…just change this every time. )
colors:
menu, color settings
north America general purpose 2.
S-rgb
Web Safe Colors: 216 colors that can be displayed without shifting or dithering.
Over.
Color Picker:
Toolbox
HUD color picker (on the fly) – heads up color.
Load swatches:
1)Preset ones on panel menu then see lists.
2)Panel:replace swatches:navigate to file: open
3)Open color source (page pic, etc) then a document.
– delete swatches (preset manager) delete and done.
– get eyedropper-click and hold, release on color, drag over to swatches, and it leaves it there…repeat. Save it in custom panel menu. Youd have to close and open photoshop to get your swatches to show up.
Copy Color as a hex value and HTML
Eyedropper/control click/copy color hex code.
Touring the Save for web window.
Convert: File- save for web and devices. You get windows with the different versions so you can pic the best one for your needs.
 Understanding File types.
Psd for source files…then optimize.